AI Logo Generators Compared: Looka vs LogoAI vs Brandmark (2026)

Compiled by Vincent Wesley Couey and the Rinzara editorial team · methodology & sources · all pricing read from vendor pages 2026-10-26.

Which AI logo generator gives you a usable, ownable logo?

Looka, LogoAI and Brandmark answer the same request, a logo from a short brief, with three different products, so the right AI logo generator depends on whether you want a file, a kit or a subscription. Brandmark sells packages you pay for once; Looka sells packages and also an annual Brand Kit; LogoAI sells a monthly plan with a seven-day trial. What they print about files and rights differs more than their headline prices do.

The question that separates them is what the cheapest price buys. On the pages read, the same $35 buys Brandmark's Basic package, listed as "Logo files in PNG and vector format", or Looka's Basic package, listed as one low-resolution PNG. Looka's vector files (EPS, SVG, PDF) start at its $72 Premium package.

One-time package or subscription: what does each cost over three years?

Over three years the one-time packages stay flat and the subscriptions climb, and the lines cross within the first year. Brandmark's Designer package is $95 once. Looka's Brand Kit is $96 a year, so it passes $95 on its first renewal, and LogoAI at $20 a month is $240 a year at the renewal price, before its $10 trial. Canva Pro, at $144 a year, is a design suite rather than a logo package, so its line shows what a suite costs, not what a logo costs.

That break-even is the whole one-time-or-subscription question in a number: past roughly twelve months, Brandmark Designer costs less than Looka's Brand Kit, and by year three the gap is $193 ($288 against $95). It is not a like-for-like trade. Looka's Brand Kit lists "unlimited changes" and "full ownership" and adds an AI website on the $129 Web tier; Brandmark's Designer lists source files, unlimited design revisions, brand guidelines and business card, social and presentation designs. Looka's cheaper one-time route is the $72 Premium package, which lists high-resolution files but, on the page read, no editing access.

LogoAI is the outlier on cost because it is the only one of the three that bills monthly. Its page says the trial "renews at $20 per month with 500 AI credits per month unless you cancel before the trial ends", and that cancelling stops future renewals. A logo that must stay editable for three years costs $720 there, against $288 and $95 at the other two.

Which files do you actually receive for the money?

The files you receive are where the packages separate, and the price ladder below shows what each tier lists. Brandmark's three tiers stack: Basic lists PNG and vector files, Designer adds source files, brand guidelines and application designs, and Enterprise adds up to ten fully original hand-crafted concepts and a font download. Looka's tiers split by file type first: Basic is one low-resolution PNG, Premium is "multiple high-res types" listed as PNG, EPS, SVG and PDF, and the annual Brand Kit lists hi-res and vector files plus unlimited changes.

LogoAI's pricing page does not itemise formats. It says paid plans include "unrestricted downloads" and that "export formats and certain advanced AI tools may vary by feature and can use credits", so a buyer who needs an SVG should confirm the export inside the trial before the first renewal. If print, signage or embroidery is on the list, a vector file is the line to check; a PNG is enough for a social avatar and little else.

One caution on the ladder: it shows what each page lists, not what a generated logo will look like. Rinzara did not generate logos for this article, so nothing here ranks design quality; it ranks what you are sold for the money.

Who owns an AI-generated logo, and can you trademark it?

What a vendor says about rights is a promise about the vendor's own terms, not a statement of what the law will protect. Brandmark's pricing page says "Full copyright included" for commercial and personal projects. Looka's Brand Kit line lists "full ownership". LogoAI's page says paid plans "include commercial use of generated logos" and adds, in its own words, that "commercial use does not guarantee exclusivity or trademark registration." Of the three, LogoAI is the only one that says on its pricing page what it does not promise.

The law sits underneath all of it. The US Copyright Office's Part 2 report on AI and copyrightability applies a human-authorship test to AI-generated material, so a vendor can assign whatever rights exist but cannot create copyright the law does not recognise. Its Circular 33 says copyright does not protect typeface, fonts and mere variations of typographical ornamentation or lettering, and lists names and slogans among the things it will not register, adding that such material may be protectable under trademark law. A wordmark logo is exactly the case where that matters.

Trademark is the protection most logos actually rely on, and it does not come from the vendor at all. The USPTO's trademark basics page opens with "Do you have a name or logo you're using to advertise your business? You might have a trademark," and registration is a separate federal process. Two businesses can buy near-identical AI logos from the same generator, which is why LogoAI's non-exclusivity line is worth reading before you build a brand on the output.

Which should you pick, by business stage?

Pick by what happens to the logo after the first week: a final file, a kit that keeps changing, or a studio you rent. The decision comes down to vector files and editing access, and the price follows from those two answers, as the tree in the first section shows.

Each of the three wins one axis the others do not. Brandmark wins on paying once, since vector files arrive at $35 and the whole editable package is $95. Looka wins on a kit that is built to keep changing, with an annual Brand Kit and an AI website tier. LogoAI wins on flexibility, since a seven-day $10 trial lets you test the studio and exports before the $20 monthly renewal.

The wider field is covered in the best AI image generators for logos, which maps the general image tools by vector output. For agency workflows read best AI creative tools for agencies, and for whether the finished mark is protectable at all, is AI image output copyrightable.

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