Definitions ยท every term is used on this site

The Creative-AI Glossary

These are the words that actually change an answer. Each one is defined the way this field uses it, and links to the page where the question gets worked through in full.

Rights, licensing and liability

12

The terms that decide whether you can sell what you made, and who pays if someone objects. These are the questions most of this site exists to answer.

Indemnification

A promise in a vendor contract to cover your legal costs and damages if the output you generated triggers an intellectual-property claim. Coverage is usually capped, usually limited to paid tiers, and usually void if you edited the prompt to imitate a specific artist or brand. It is the single clearest signal of how much confidence a vendor has in its own training data.

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Commercial license

The grant in a tool's terms that permits you to use its output to make money. It is a permission, not a transfer of ownership, and it is routinely tied to an active subscription: on several platforms the right to keep selling work you already made ends when you stop paying.

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Royalty-free

You pay once for the right to use the work and owe nothing per use afterwards. It does not mean free, it does not mean unrestricted, and it does not mean you own it. A royalty-free licence can still forbid resale, redistribution or use in a logo.

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Public domain

Work that carries no copyright protection, because it expired, was never eligible, or was deliberately released. Anyone may use it for anything. This matters for AI output because purely machine-generated work with no human authorship may not be protectable in the first place, which is a very different position from owning it.

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Fair use

A defence in United States copyright law that permits some unlicensed use of protected work, weighed across four factors including the purpose of the use and its effect on the market for the original. It is decided case by case after the fact, so it is a position you argue, never a permission you hold in advance.

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Human authorship

The requirement that a work originate with a person before it can be registered for copyright. The United States Copyright Office has refused registration for output generated wholly by a machine, while accepting the human-authored parts of a mixed work. In practice this makes your selection, arrangement and editing the part you can claim.

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Right of publicity

A right, governed by state law in the United States, to control commercial use of your name, image and voice. It sits outside copyright entirely, which is why a voice model trained on a performer can be a problem even when no recording was copied.

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Likeness

Any recognisable representation of a specific person, including a face, a voice, or a distinctive mannerism. Synthetic likeness is the fault line under most avatar and voice tooling, because a model can produce a recognisable person without ever reproducing a protected recording.

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Training data

The corpus a model was fitted on. It determines what the model can produce, and it is the thing nearly every active lawsuit is actually about. Vendors that license or own their corpus tend to offer indemnification; vendors that scraped tend not to, which makes the indemnity clause a readable proxy for a disclosure nobody publishes.

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AI disclosure

Stating that content was generated or materially assisted by AI. It is required in different forms by platforms, advertising regulators and some public bodies, and the obligations do not agree with one another. The safe assumption is that the strictest platform you publish on sets your standard.

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Provenance

A verifiable record of where a file came from and what was done to it. Provenance is the constructive alternative to detection: rather than guessing whether something is synthetic, it lets a file carry a signed account of its own history.

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C2PA

The Coalition for Content Provenance and Authenticity, and the open standard it publishes for attaching signed provenance metadata to media files. Consumer-facing implementations are usually branded Content Credentials. The signature survives only while the metadata does, so an ordinary re-upload can strip it.

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How the tools work

9

The mechanics worth understanding before you compare two products, because most of the spec sheet is meaningless without them.

Prompt engineering

Writing and refining the instruction given to a model to steer what it produces. In practice most of the gain comes from being specific about the things the model has no way to guess, and from iterating rather than from any single phrasing trick.

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Inference

The act of running a trained model to produce an output, as opposed to training it. Inference is what you are buying: it costs the vendor compute per generation, which is why almost every creative tool meters usage instead of selling flat access.

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Upscaling

Increasing the resolution of an image or video, with a model inventing the detail that was never captured. Because the detail is generated rather than recovered, a good upscaler is judged on whether it stays faithful to the original rather than on how sharp the result looks.

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Text-to-video

Generating moving footage directly from a written description. The limiting factors in practice are clip length, temporal consistency from frame to frame, and whether you can hold a character or a setting steady across separate generations.

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Voice cloning

Building a synthetic voice that reproduces a specific speaker from a sample of their recorded speech. The technical bar is now low enough that consent and provenance, not audio quality, are the parts that decide whether a given use is workable.

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Lip sync

Aligning a speaker's mouth movements to an audio track, whether the audio was generated, dubbed or recorded separately. It is the difference between a usable avatar video and an obviously synthetic one, and it degrades fastest on languages the model saw least.

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Stem separation

Splitting a finished mix back into its component parts, typically vocals, drums, bass and everything else. It is what makes an AI-generated track editable after the fact, and the quality of the separation sets a hard ceiling on how much you can fix.

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MIDI

A format that stores musical events, which note, how hard, how long, rather than recorded sound. MIDI export is the feature that decides whether a generated piece is a finished asset or a starting point you can rearrange in your own software.

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Render

Producing the final output file from a generation, at full quality and full length. Render time and render queue position are where free tiers hurt most: the output is often identical to the paid tier, and it arrives much later.

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Output, cost and authenticity

4

The terms that appear on a pricing page or an export dialog, where the difference between two plans usually hides.

Credits

The unit most creative-AI tools bill in, standing for one metered generation or some fraction of one. Credits are not comparable between vendors: a credit can mean a second of video on one platform and a whole image on another, so a price per credit tells you nothing until you know what one credit buys.

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Watermark

A visible mark burned into output, usually to distinguish a free tier from a paid one. Distinct from an invisible watermark, which encodes provenance data and is meant to survive editing. The first is a paywall, the second is a disclosure mechanism, and vendors use the same word for both.

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Synthetic media

The neutral term for any content generated or substantially altered by a model. It covers everything from an upscaled photo to a fully generated performance, and it is the wording most platform policies and disclosure rules are actually written in.

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Deepfake

Synthetic media that depicts a real, identifiable person doing or saying something they did not. The distinction from synthetic media generally is the identifiable person, and that is also what moves the question from platform policy into right of publicity and, in several jurisdictions, criminal law.

Where we cover it

One caveat

The rights entries describe how these terms are used in the creative-AI industry. They are not legal advice, and licence terms change without notice. Check the vendor terms that apply to your account before you rely on any of it.

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